At Milestones, we aren’t just crafting watches—we’re crafting stories. Each timepiece is a reflection of the moments that define you, celebrating your journey, your effort, and everything you hold close. Whether it’s marking a personal achievement, commemorating a special event, or honoring life’s milestones with those you love, every watch serves as a reminder of your unique path.

Our watches are modded, customized homages to iconic designs, blending classic aesthetics with personal touches that make them yours. Inspired by legendary timepieces and crafted with precision, each watch represents a balance between timeless elegance and the individuality of your story. These are not just accessories—they’re vessels for the memories and moments that shape who you are.

At Milestones, we challenge the idea that watches are mere status symbols. We create for those who prioritize what truly matters—relationships, family, and the experiences that leave lasting imprints on our lives. We find beauty in the simple, intentional moments: grinding coffee by hand, pausing to reflect, and embracing the process as much as the outcome.

We believe that the effort is the reward—that success lies in the journey, not just the destination. Every watch we create stands as a testament to that belief, inviting you to celebrate life’s milestones one tick at a time.

I’m proud to welcome you to the Milestonians—a community of individuals who see the value in unique, handcrafted pieces that honor their milestones and memories. Together, we celebrate the moments that matter, big or small, and cherish the journey that led us here.

Welcome to Milestones. Your journey is our inspiration.

Rodolfo Lerma
Founder, CEO & First Milestonian