At Milestones, we aren’t just crafting watches—we’re crafting stories. Each timepiece is a tribute to the moments that define you, a celebration of your journey, your effort, and everything you hold close. Whether it’s marking a personal achievement, commemorating a special moment, or celebrating a milestone with those you love, every watch is designed to reflect the uniqueness of your story.

We’re not here to settle for the status quo. We’re for those who prioritize what matters most—relationships, family, and the experiences that shape us. We see the beauty in the little things: like grinding your coffee in the morning, taking time to enjoy the process, and knowing that it’s not just about the destination but the journey itself. At Milestones, we believe that the effort is the reward, and every watch we create serves as a reminder of that truth.

I’m proud to invite you to join the Milestonians—a community of people who find meaning in their day-to-day lives, who see value in unique, handcrafted pieces that reflect their personal milestones. Together, we celebrate the moments that matter, big or small, and we cherish the journey that brought us here.

Welcome to Milestones. Your journey is our inspiration.

Rodolfo Lerma
Founder, CEO & First Milestonian